Energizer Assistant Manager, Shopper Insights - Walmart Club in Bentonville, Arkansas
This is Energizer
Energizer Holdings is leading the charge to connect our brands, our people and the products we offer to the world more than anyone else. Together, we’re creating a game plan for the future – one that defines where and how we’ll play, and what it takes to win.
Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared values and passion for winning make us one team. Whatever your specialty, you’ll find that excelling at Energizer Holdings provides opportunities to grow in ways you never expected.
The Assistant Manager, Shopper Marketing is responsible for supporting the Americas Shopper Marketing team, playing a key role in accelerating Energizer’s engagement with the shopper. This includes influencing across key stakeholders to ensure Energizer wins in-store and online. This position has responsibility for supporting the development of actionable, data-driven shopper insights to build best-in-class shopper marketing plans that drive profitable volume growth and build the brand.
Play a key role in delivering the marketing plans for Energizer at Walmart. Own creation, execution, and reporting for all marketing activity.
Support execution of online content and media
Partner with Insights to identify barriers and opportunities with Walmart in order to develop win-win programs for brands, shoppers and Walmart.
Develop and present insights recommendations to internal stakeholders to inform account and channel-level planning
Engage with agency partners to drive optimization, creative development, execution of marketing requirements, stakeholder engagement, execute analytical plan, and achieve program success metrics.
Supports Shopper insight generation and analytics
Supports the post-promotion / program analytics
Collaborate cross-functionally to lead execution of customer-specific promotional merchandising efforts, including costing, creative briefs, display financial forms, and artwork approvals
Consistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROI
Lead, manage, track, and reconcile POs for the entire team. Liaise with key functions (e.g. Procurement, Accounting) and help team navigate internal processes to ensure Energizer maximizes value from vendor partners
Develop annual shopper budget and marketing plans to include in-store, online, and customer-specific media across multiple platforms and channels to drive conversion at shelf
Collaborate cross-functionally with eCommerce team to execute product content on eCommerce sites
Execute customer-specific permanent and promotional merchandising projects
Collaborate with the Insights and Analytics team to generate shopper insights and recommendations for the team
May also perform additional duties as assigned
Required Skills and Experience
BA/BS required (4-year degree)
3-5 years of related experience in shopper marketing, trade marketing, agency account management or category management
Very strong project management skills with the ability to multi-task
Detail oriented with highly developed analytical and problem-solving skills
Results-orientated and self-starter with a can-do attitude
Strong analytical skills for data-based strategies and post-mortem analysis
Strong proficiency in Excel and PowerPoint preferred
Highly motivated and able to work independently
Strong written and verbal communication skills
Works well in a team environment
Preferred Skills and Experience
Microsoft Word, Excel, and PowerPoint proficiency strongly preferred
Consumer packaged goods experience preferred
Working Relationships & Environment
- Key relationships internally will include Shopper Marketing, Marketing Operations, Brand and Global Marketing, Sales, Production and Packaging, Category Analytics, Supply Chain, Pricing and Revenue Management, Accounting, Finance
- Limited travel required
An Offer to Grow On
Energizer offers a competitive compensation package which includes medical and retirement savings coverage, paid holidays. Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.