Energizer Holdings, Inc. Brand Activation Manager in Ciudad de Mexico, Mexico
What you'll love about this job
Ownership & direct responsibility for execution of annual marketing cycle plan and associated budgets
Responsible for analyzing and proposing tactical changes to range pricing and packaging,
Supervising execution of consumer promotions while recommending local activity to increase engagement
This is Energizer Holdings, Inc.
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
To conceptualize, plan & lead local brand activations to help grow faster than category, achieve higher consumer engagement and improved brand equity of assigned brands, thereby leading to improved shares & business health.
Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks
Coordinate closely with commercial teams to plan merchandising/visibility needs in modern and traditional channels, must be planned at ABP time and reviewed quarterly
Manage relationships with BTL and digital agencies to ensure local planning and execution of activities
Critically analyze available retail audit data and category trends
Monitor and track competitor promotional activity
Ensure that A&P spending and phasing is as per ABP/QF planning
Liaise with and update Market group/Int’l Marketing teams for periodic information and reviews.
What we are looking for
2– 3 years of operational experience in brand, shopper marketing, and exposure to category management
Strong conceptual understanding of marketing and number/analytical skills
Fluent English & Spanish with cross-market/multi-cultural exposure
Solid understanding of traditional trade retail environments, with previous experience handling South American markets (key markets are Peru, Bolivia, Puerto Rico and the Caribbean).
Strong Collaboration and communication skills
Agency and supplier management experience
Solid critical thinking skills to hit the ground running
Degree or equivalent required with an emphasis on Business, Marketing or similar
Come join us!
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, colour, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.