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Energizer Brand Activation Manager in Erkrath, Germany

Brand Activation Manager


Requisition #





Erkrath -Dusseldorf



Position Type


Position Summary

The Brand Activation Manager will be responsible for managing and implementing business development programmes targeting retailers, wholesalers, buying-groups and shoppers in the hearing care channel across Germany, Austria and Switzerland. Driving business growth for the brands consistent with the International marketing cycle plan and global direction will be a key focus.



  • Managing and executing marketing programmes for the DACH region to meet business objectives.

  • Providing market intelligence to assist in the production of accurate sales forecasts

  • Observing, researching and analysing the market, competitive situation and deriving strategies for maintaining and expanding the customer portfolio

  • Delivering a winning activation program that drives customer and shopper interest and maximized sales performance from brand initiatives.

  • Working with local sales team to create customer marketing plans that create commercial wins using local data and trade/channel knowledge.

  • Where required leads customer presentations to ensure category and brand opportunities are maximized.

  • Sets up new products and executes launch plans, liaising with planning / forecasting, customers and managing inventories and communication

  • Producing and distributing trade catalogues, selling sheets needed by Sales to communicate activation plans and activities to customers.

  • Adapting, translating and leveraging central Visibility tools and assets to increase share of voice across all distribution channels

  • Executing launch plans, liaising with planning / forecasting, customers and managing inventories and communication

  • Monitoring competitive activity and reports.

  • Leading the development and implementation of local, customer-specific visibility projects.

  • Managing the development and execution of materials for customer trade shows and exhibitions.

  • Leading regional Customer Communications: optimising PR opportunities and developing Customer E-mail campaigns and working with digital team on social media programmes,

  • For the DACH region, lead the bi-annual market analysis process to report out changes in the competitive environment, market size and potentials

  • Identifies opportunities to simplify and standardise processes to improve operational efficiency

  • Manages A&P budgets


Required Skills and Experience

  • Qualification in Business, Marketing or similar discipline.

  • Exposure to working direct with customers and sales teams

  • High level of computer skills in Microsoft Office

  • Experience of analyzing numbers, data sheets

  • Comfortable working with numbers, metrics and spreadsheets for data reporting and analysis

  • Demonstrated competencies in collaboration, influence, customer focus, critical thinking and achieving results in alignment with business goals


Preferred Skills and Experience

  • Self-Starter with the ability to work autonomously

  • Demonstrated commercial acumen

  • Articulate and coherent to be able to make and present recommendations to management

  • Project Management experience

  • Agency management experience

  • English, but knowledge of further languages is appreciated