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Energizer Brand Activation Manager, Global Marketing Activation - EU in Madrid, Spain

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

To conceptualize, plan & lead local brand activations across key customers helping achieve improved shares & business health. This position will support Western Europe Distributor Markets (Spain, Portugal, Belgium, Netherlands & Ireland) for all Energizer product categories.


  • Ownership & direct responsibility for execution of annual marketing cycle plan and associated A&P budgets

  • Responsible for analyzing and proposing tactical changes to range pricing and packaging,

  • Supervising execution of consumer promotions while recommending local activity to increase engagement

  • Monitoring and periodic reporting of critical elements of competitive actions related to product, price, distribution, visibility and promotions.

  • Local planning and close collaboration with commercial teams to support visibility, distribution width and depth solutions, and establish portfolio ranging needs by channel and market.

  • Provide Nielsen review updates to Hub and Commercial team.

Specific Accountabilities

  • Manage relationships with BTL and digital agencies to ensure local planning and execution of activities

  • Critically analyze available retail audit data and category trends, review pricing, portfolio and distribution for business segments vs. competition in major markets

  • Work with finance to analyze business segments for range volume, net sales and gross margin and issue updates to Cluster leadership and commercial teams

  • Liaise with Int’l CatDev team to source decks that can be adapted to support segments growth across channels.

Required Skills and Experience

  • 2 – 3 years of operational experience in brand, shopper marketing, and exposure to category management.

  • Solid understanding of Grocery/Food channel, DIY customers & other modern trade key accounts.

  • Strong conceptual understanding of marketing and number/analytical skills (prior experience with Nielsen/GFK/IRI data is preferable).

  • Strong Collaboration and communication skills – Fluent English language skills mandatory.

  • Agency and supplier management experience

  • Degree or equivalent required with an emphasis on Business, Marketing or similar

Preferred Skills and Experience

  • Brand management experience

  • Trade Marketing experience incl Key Account Category management.

Working Relationships & Environment

  • Travel requirement – International & local travel - up to 10% to 15% annually.

Come Join Us!

Energizer offers a competitive total rewards package which includes a range of health, well-being and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.