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Energizer Brand Activation Manager in Milan, Italy

This is Energizer Holdings, Inc.

At Energizer Holdings, we are passionate about bringing our brands and products to the world better than anyone else. It’s our passion and drive that makes us proud stewards of iconic brands including AC/Pro, Armor All, Energizer, Rayovac and STP, part of our broad portfolio of products that millions of consumers know, trust, and rely on every day.

When you come to work here, you’ll quickly see that we love what we do, we care about each other, and we continuously learn and improve to meet the needs of our customers and consumers around the world.

We have talented colleagues around the world with varied skillsets, backgrounds and experiences, and we embrace this diversity because it’s a big part of what helps us deliver results to grow the company. Whatever your specialty, you'll find that excelling at Energizer provides opportunities to grow in ways you never expected.

Come, join our team now!

Position Summary

We are looking to grow our team and hire a Brand Activation Manager to join our team in Milan. Your main role will be to assist in the development of annual brand plans for the market and manage the execution of these plans to drive business growth consistent with the International marketing cycle plan and global direction.


  • Provides input into strategy development and annual marketing cycle plan to meet business objectives in line with global direction.

  • Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper & consumer and competitor data that provides competitive advantage.

  • Builds a winning program of activities and initiatives in line with global direction and International marketing cycle plan that drives consumer and shopper interest to meet agreed sales and margin targets.

  • Assists in the development of Media campaigns, and proactively leverages any above-the-line spend in market plans.

  • Works closely with local sales teams to maximize opportunities and ensure effective implementation of strategies and plans within major channels and customers.

  • Coordinates with and manages local creative/activation agencies as required.

  • Analyses and evaluates implementation of key plans and activities on business and brand equity to maximize effectiveness and provide future improvement.

  • Manages all aspects of portfolio management including but not limited to product range, pricing, profitability, range optimization, promotional packs and new product development.

  • Liaises with cross functional departments to ensure seamless execution of in-market initiatives (e.g. forecasting, inventory management, Financials and Trade stories).

Required Skills and Experience

  • Degree or above in Business, Marketing or similar discipline

  • Solid evidence of working in consumer goods marketing and sales (including implementation of brand plans, consumer activation programs, new product launches, A&P budget management, marketing activity analysis & evaluations and product management)

  • Exposure to working directly with customers and sales teams

  • High level of computer skills in Microsoft Office

  • Experience of analyzing and utilizing trade audit data

  • Demonstrated competencies in critical thinking, collaboration, influence, customer focus, and achieving results in alignment with business goals

  • Demonstrated commercial acumen

  • Agency management experience would be a plus

  • Ability to utilize syndicated sales/shopper data (i.e. Nielsen/GFK/Aztec)

Come join us!

Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.