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Energizer Brand Activation Manager (Philippines) in Pasig, Philippines

This is Energizer Holdings, Inc.

At Energizer Holdings, we are passionate about bringing our brands and products to the world better than anyone else. It’s our passion and drive that makes us proud stewards of iconic brands including AC/Pro, Armor All, Energizer, Rayovac and STP, part of our broad portfolio of products that millions of consumers know, trust, and rely on every day.

When you come to work here, you’ll quickly see that we love what we do, we care about each other, and we continuously learn and improve to meet the needs of our customers and consumers around the world.

We have talented colleagues around the world with varied skillsets, backgrounds and experiences, and we embrace this diversity because it’s a big part of what helps us deliver results to grow the company. Whatever your specialty, you'll find that excelling at Energizer provides opportunities to grow in ways you never expected.

Come join our team!

Position Summary

The Brand Activation Manager leads in the development of annual brand plans for relevant market/s and manages execution of agreed plans to drive business growth consistent with the International marketing cycle plan and global direction. Champions the execution of marketing cycle plans both centrally and locally led, to local sales teams to deliver in-store excellence and drive business growth.

The position is for management of Philippines and Egypt cluster.

Career experience in FMCG is an advantage.


  • Annual execution of the Batteries and Lights Marketing Plan

  • Leads in product portfolio and price management

  • Leads the activations for Batteries and Lights business

  • Has solid understanding on key drivers for the businessa

Specific Accountabilities

  • Development of annual marketing plan focused on Philippine Market to meet business objectives in line with global direction

  • Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage

  • Maintains a product portfolio and range relevant to the region, including promotional SKU’s

  • Provides recommendations on local market pricing in accordance with global pricing guidelines and indexes

  • Develops and oversees implementation of local promotional and visibility programs for the portfolio.

  • Adapts and leverages central visibility and promotional tools and assets to provide best in class retail presence and in-store communication.

  • Accountable for promotional budget management and reconciliation

  • Leads development and execution of area sponsorships and partnerships to drive conversion (where relevant).

  • Manages distribution priorities with the sales team and takes part in negotiations with Key Customers as an expert in Category to support Sales team

  • Works cross functionally with sales planning, marketing operations, shopper marketing, category management and global marketing to ensure flawless and on time execution of marketing initiatives

  • May also perform additional duties for Egypt Market within the Activations role

Required Skills and Experience

  • Degree or above in Business, Marketing or similar discipline with minimum 5 years career experience within brand management / activation / execution function

  • Solid evidence of working in consumer goods marketing and sales; experience in FMCG business is an advantage

  • Exposure to working direct with customers and sales teams, as well as external agencies and research providers

  • Experience of analyzing and utilizing trade audit data, and using tools such as NielsenIQ, and/or point-of-sales data

  • Proficient in English language, able to collaborate and work well cross functionally, locally and regionally

  • Demonstrated competencies in critical thinking, collaboration, influence, team leadership, customer focus, and achieving results in alignment with business goals.

Working Relationships & Environment

• Reports to Senior Manager, Global Marketing Activation for Philippines and Egypt cluster

• Key relationships internally will include Sales, Finance, Operations, International and Global colleagues

An Offer to Grow On

Come join us!

Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.