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Energizer Field Sales Manager in Petaling Jaya, Malaysia

This is Energizer

At Energizer Holdings, we are passionate about bringing our brands and products to the world better than anyone else. It’s our passion and drive that makes us proud stewards of iconic brands including AC/Pro, Armor All, Energizer, Rayovac and STP, part of our broad portfolio of products that millions of consumers know, trust, and rely on every day.

When you come to work here, you’ll quickly see that we love what we do, we care about each other, and we continuously learn and improve to meet the needs of our customers and consumers around the world.

We have talented colleagues around the world with varied skillsets, backgrounds and experiences, and we embrace this diversity because it’s a big part of what helps us deliver results to grow the company. Whatever your specialty, you'll find that excelling at Energizer provides opportunities to grow in ways you never expected.

Come join our team!

Position Summary

Reporting to Channel Director, Modern Trade, this role is responsible for managing a team of Sales Executive and Merchandiser (with a total of over 30 members) across West Malaysia. Perform field sales operations, ensure all customers Promotion activities implementation are setup on time and strictly follow monthly/weekly itinerary & complete coverage by Sales Executive and/or Merchandisers.



  • Responsible for modern trade operation & implementation; Monthly alignment meeting with Sales Executive and Merchandisers

  • Plan monthly meeting with Key Account Managers for in-store activities (Ac-hoc).

  • Quarterly business review with key customers, TTA negotiation meeting and follow ups (Plan by KAM , but FSM invited to participate)

  • Win at Retail (such as Planogram, Shelf of Space, etc.) for Autocare, Battery and Lighting portfolios

  • Pre & post promotion review

  • To secure shelf of space aligning with market share

  • Enhance sales productivity by enabling the team to work smarter by simplifying processes and evaluating new resources.

  • Develop and help to standardize business reporting for strategic analysis and internal business review.

  • Support on-going analysis of sales team’s performance.

  • Refine customer segmentation, assist with territory ownership, and help create a plan to enhance selling.


  • Provide ongoing support to ensure promotion implementation set up on time and products display with sufficient stock weight

  • Develop or maintain Customer Plans for Key Accounts which reflect the business and marketing plans

  • To ensure the sales force coverage follows planned itineraries and to ensure correct selling price labelling at store level

  • Responsible for share of space as planned

  • To ensure products are merchandised with FIFO

  • Secure secondary display during the promotion

  • Ensure products are displayed at high traffic location

  • Provide guidance in problem solving to sales team on operational issue at store level.

People Plan / Guidance

  • Products knowledge update to the team on quarterly basis on Autocare, Battery and Lighting portfolio

  • Daily market intelligence feedback on competitor activities

  • Lead the sales team during monthly meetings on performance review and expectation setting

  • One team plan

  • Assisting with the onboarding and training process of new Sales Representatives/Merchandisers

  • Educate and mentor junior members of the team

Required Skills and Experience

  • Diploma / Degree in Business, or similar academic qualification

  • Demonstrated Field Sales Operations experience managing mid-to-large size team (Sales Executive, Merchandisers, etc.) within FMCG / CPG industry in Malaysia

  • Possess understanding on Modern Market coverage across West Malaysia regions

  • Sales planning capabilities (Activities by store, SE/merchandisers coverage & implementation plan for standee set up on time)

  • Able to extract and provide data from the system (eg. SAP, Scala); propose or discuss based on inventory, sell-out, fast-moving / slow-moving SKUs information

  • Good selling / problem solving capability

  • Skilful in negotiation and business presentation

  • Proficient in Microsoft Office (Excel – Vlookup, Pivot Table; Powerpoint)

Working Relationships & Environment

  • Internal Customers: Marketing, Sales, Finance, Customer Service, Warehouse, demand planning team

  • External Customers: Key Account Customers by chain/store

An Offer to Grow On

Come join us!

Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.