Energizer Holdings, Inc. Marketing Analyst in Saint Louis, Missouri
What you'll love about this job
Focus on the Battery Business
Reports into an international team
This is Energizer Holdings, Inc.
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
The Trade Activation Analyst is responsible for the development and execution of business development programs to drive business growth consistent with the marketing cycle plan and global direction for both the OEM channel and Professional Hearing Aid Battery (HAB) category. They are responsible for delivering brand activation and Private Label (PL) programs with language or cultural adaptions as well as consulting and aligning with commercial, gathering competitive insights and communicating INTL strategies and plans which support the business. Therefore, ensuring activation plans are legal, workable and effective and in line with global strategies and priorities to drive growth and profitability within brand and PL guidelines.
Develop with commercial, compelling customer presentations/proposals and portfolios, based on the trade stories, using persuasive fact-based arguments, category dynamics and customer/consumer insights that enable EHI and partners to benefit from profitable growth. Responsible for also building close relationships, educating customers on the category and where needed attending and present in customer meetings
Works with commercial to develop ‘PL products’, initiating internal portfolio evaluation and set up processes through to artwork development and approval and uploading all files to the global database. Then working with ‘Marketing Operations – for implementation. Including project managing new non-standard SKUs development and evaluation. Leading the opportunity evaluation and liaise with internal departments to assess the options/viability/costs etc
Executes the deliveryof customer and consumer – campaigns, communications and new product launches
Understands different market positions and circumstances and works with Commercial teams to develop and execute plans to maximize market impact.
Works closely with commercial partners to maximize opportunities and ensure effective implementation of strategies and plans within major channels and customers.
Manages adaptation of global communication assets (including translation/cultural) to be utilized in the market under guidance from Global team. Coordinates with and manages local creative/activation agencies as required.
Trade show / event management – strong project management skills, with the ability to coordinate and manage external industry events
Manage custom imprint programs , approvals, updating system with part numbers and save downs
Supports the team in budget management, reporting, PO creation and reconciliation
May also perform additional duties as assigned
What we are looking for
Degree (or similar experience) in Business, Marketing or similar discipline.
Min. 2 years business experience working in B2B or consumer goods marketing, category or sales
Experience of working directly with customers or sales teams
Project management experience
Come join us!
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.