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Energizer Assistant Manager, Shopper Activation in St. Louis, Missouri

This is Energizer

Energizer Holdings is leading the charge to connect our brands, our people and the products we offer to the world more than anyone else. Together, we’re creating a game plan for the future – one that defines where and how we’ll play, and what it takes to win.

Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared values and passion for winning make us one team. Whatever your specialty, you’ll find that excelling at Energizer Holdings provides opportunities to grow in ways you never expected. We support flexible working arrangements wherever possible.

Position Summary

The Assistant Manager, Shopper Activation is responsible for supporting the Americas Shopper Marketing team, playing a key role in accelerating Energizer’s engagement with the shopper. This includes influencing across key stakeholders to ensure Energizer wins in-store and online. This position has the responsibility for supporting the development of actionable, data-driven shopper insights to build best-in-class shopper marketing plans that drive profitable volume growth and build the brand.


  • Play a key role in delivering the marketing plans for Energizer. Own creation, execution, and reporting for all marketing activity.

  • Partner with Insights to identify barriers and opportunities within the channels, in order to develop win-win programs for brands, shoppers and retailers.

  • Develop and present insights recommendations to internal stakeholders to inform account and channel-level planning

  • Engage with agency partners to drive optimization, creative development, execution of marketing requirements, stakeholder engagement, execute the analytical plan and achieve program success metrics.

  • Supports Shopper insight generation and analytics

  • Supports the post-promotion / program analytics

Specific Accountabilities

  • Collaborate cross-functionally to lead execution of customer-specific promotional merchandising efforts, including costing, creative briefs, display financial forms, and artwork approvals

  • Consistently evaluate key shopper marketing programs 90 days post-program completion. Evaluation includes a comprehensive overview of how the program performed against set objectives, sales results, brand share movement, and ROI

  • Develop, manage, and analyze all in-store activations for the channel, including customer-specific permanent and promotional merchandising projects

  • Collaborate with the Insights and Analytics team to generate shopper insights and recommendations for the team

  • Lead, manage, track, and reconcile POs for the channel. Liaise with key functions (e.g. Procurement, Accounting) and help team navigate internal processes to ensure Energizer maximizes value from vendor partners

  • May also perform additional duties as assigned

Required Skills and Experience

  • BA/BS required (4-year degree)

  • 3-5 years of related experience in shopper marketing, trade marketing, agency account management or category management

  • Very strong project management skills with the ability to multi-task

  • Detail-oriented with highly developed analytical and problem-solving skills

  • Results-orientated and self-starter with a can-do attitude

  • Strong analytical skills for data-based strategies and post-mortem analysis

  • Strong proficiency in Excel and PowerPoint preferred

  • Highly motivated and able to work independently

  • Strong written and verbal communication skills

  • Works well in a team environment

Preferred Skills and Experience

  • Microsoft Word, Excel, and PowerPoint proficiency strongly preferred

  • Consumer packaged goods experience preferred

Working Relationships & Environment

  • Key relationships internally will include Shopper Marketing, Marketing Operations, Brand and Global Marketing, Sales, Production and Packaging, Category Analytics, Supply Chain, Pricing and Revenue Management, Accounting, Finance

Work Environment

  • Limited travel required

Come Join Us!

Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.