Energizer Manager, eCommerce Media- Global in St Louis; Remote, Missouri
This is Energizer
At Energizer Holdings, we are passionate about bringing our brands and products to the world better than anyone else. It’s our passion and drive that makes us proud stewards of iconic brands including AC/Pro, Armor All, Energizer, Rayovac and STP, part of our broad portfolio of products that millions of consumers know, trust, and rely on every day.
When you come to work here, you’ll quickly see that we love what we do, we care about each other, and we continuously learn and improve to meet the needs of our customers and consumers around the world.
We have talented colleagues around the world with varied skillsets, backgrounds and experiences, and we embrace this diversity because it’s a big part of what helps us deliver results to grow the company. Whatever your specialty, you'll find that excelling at Energizer provides opportunities to grow in ways you never expected.
Come join our team!
Energizer is looking for a strong, qualified candidate to lead and manage media for its digital commerce operations. The Manager, Digital Commerce Media role sits within Energizer’s commercial function and reaches across the global organization and requires digital media expertise, strategic thinking, agility, collaboration, and creativity. For key omnichannel and pureplay accounts in North America and Western Europe respectively, this colleague will develop a media strategy, lead campaign executions, as well as, serve as the agency partner in buying and executing the media plan, seeking to drive product visibility and conversion. This colleague will partner directly with commercial account leaders, shopper marketing teams, and the global media team to execute and ensure all activities are delivering against the account objectives as well as linked to larger media efforts within the organization.
A successful candidate must display a strong passion for digital media planning and execution, a desire to be creative and think outside of the box, strong analytical skills to be able to review multiple metrics, draw insights and tie back to the business strategies. They should also display adaptability to new technologies and be aligned with our culture of working together as one team to deliver results.
Support Media and Digital Center of Expertise, including strategy and planning efforts
Drive cross-category media campaign discussions to identify opportunity areas and drive collaboration across categories, brands, and channels
Drive agency coordination and media buying activities
Leads / oversees media spends across several pureplay accounts and omnichannel accounts, driving visibility on the digital shelf and beyond
Leads / oversees media strategy development in concert with business strategy by account
Executes tactics to drive product visibility and conversion (e.g., sponsored products, in-site search, banner ads); deploys tactics to optimize search optimization
Deploys digital test and learns for online tactics to win the buy box and identifies projects to continuously improve metrics (e.g., different layout, product photos)
Collaborates with analytics and content team to evaluate opportunities to optimize content and provides best practices on digital visual merchandising
Identify trends/insights to optimize media spend and performance, develop conversion points and optimize user funnels
Owns trade/shopper and allocated A&P budget (where applicable) and manages appropriately, coordinating with internal finance teams
Owns agency relationships and partners to drive execution in alignment with strategy
Conducts regular performance reporting to account teams in weekly and bi-weekly meetings
Performs periodic performance reporting through analytics and KPIs to the leadership
Works to resolve day to day media issues, interfacing with media agencies, vendors, and internal stakeholders
Identifies new and creative growth strategies in media space
May also perform additional duties as assigned
Required Skills and Experience
4-year degree required with an emphasis on Business, Marketing; MBA preferred
Minimum 3-5 years’ experience in media planning and buying, specifically in the digital space
Strategic thinker, strong analytical capabilities and ability to review KPIs, develop insights, make connections with different results and tie it back to the business strategy and objectives, team player
Demonstrable experience in Amazon Advertising, Walmart Advertising, and other retail auction-based PPC and DSP advertising products
Demonstrable experience in leading digital marketing campaigns
Experience developing, planning, and defending rationale for media investments by region and customer
Exposure and understanding of e-commerce retail business including item setup, product detail page content, and inventory impacts to media
Ability to take initiative and self-direct
Ability to effectively work cross-functionally and communicate to internal and external teams
Nimble and agile approach to adjust to changing consumer preferences and business strategies
Produce high-quality work in a fast-paced dynamic environment
Proactive and solution-oriented with a strong sense of urgency
Curiosity for the ever-changing media landscape, dynamic nature of e-commerce business model, and a passion for understanding and staying ahead of the trends
Preferred Skills and Experience
CPG background preferred
Exposure and understanding of global marketplace dynamics and considerations
Working Relationships & Environment
Reports to Digital Economy director, reporting through Americas Commercial organization
Key relationships internally will include Chief Business Officer (Americas), Digital Economy (Commercial), Shopper Marketing (Commercial), Global Media (Marketing), Account Teams (Commercial)
Travel requirements (up to 20%); will depend on location
Need the ability to work on
An Offer to Grow On
Come join us!
Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.