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Energizer Brand Manager (Batteries) in Sydney, Australia

This is Energizer Holdings, Inc.

At Energizer Holdings, we are passionate about bringing our brands and products to the world better than anyone else. It’s our passion and drive that makes us proud stewards of iconic brands including AC/Pro, Armor All, Energizer, Rayovac and STP, part of our broad portfolio of products that millions of consumers know, trust, and rely on every day.

When you come to work here, you’ll quickly see that we love what we do, we care about each other, and we continuously learn and improve to meet the needs of our customers and consumers around the world.

We have talented colleagues around the world with varied skillsets, backgrounds and experiences, and we embrace this diversity because it’s a big part of what helps us deliver results to grow the company. We support flexible working arrangements wherever possible. Whatever your specialty, you'll find that excelling at Energizer provides opportunities to grow in ways you never expected. Come join our team!

Position Summary

Develops annual brand plans and manages execution of agreed plans to drive business growth consistent with the International marketing cycle plan and global direction. Champions and communicates marketing cycle plans to local sales teams.

Enables Energizer to win @ retail by leading the team to provide insight based category and shopper strategies and solutions based on business trends and category expertise. Develop insightful and actionable analysis, reports and presentations and participate in the annual planning process for key customers and channels.


  • Provides input to strategy development and builds annual brand plans to meet business objectives in line with global direction

  • Develops and manages activation of consumer and shopper communication and new product launches

  • Ensures that brand pricing, sales and margin targets are agreed and met

  • Demonstrates category thought leadership.

  • Manages the A&P budget within agreed limits.

  • Manages and develops Marketing Executive (where appropriate) to achieve the above outcomes.

Specific Accountabilities

  • Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage.

  • Develops (in collaboration with the Category team) and presents persuasive fact-based arguments using market and category dynamics and shopper insights that enable Energizer and trade partners to benefit from profitable growth.

  • Builds a winning program of activities and initiatives in line with global direction and International marketing cycle plan that drives consumer and shopper interest to meet agreed sales and margin targets.

  • Recommends and gains approval for consumer communication budget and manages approved media planning under guidance of Global/International team.

  • Leverages any ATL spend in market plans, monitors media effectiveness and recommends adaptations.

  • Manages the local launch and price positioning of new products in line with International marketing cycle plan.

  • Develops and oversees implementation of local promotional and visibility programs for the portfolio, in collaboration with the International Marketing team.

  • Works closely with local sales teams to maximize opportunities and ensure effective implementation of strategies and plans within major channels and customers.

  • Manages local adaptation of any global communication assets to be utilized in the market(s) under guidance from International/Global team. Coordinates with and manages local creative/activation agencies as required.

  • Analyses and evaluates implementation of key plans and activities on business and brand equity to maximize effectiveness and provide future improvement.

  • Provides intelligence and feedback on local needs to Marketing Director and International Marketing to influence global strategic direction and cycle plan development.

  • Recommends annual A&P budget for market and manages expenditure in line with agreed limits

  • Leads and manages the performance and personal development of Marketing Executive where appropriate.

Required Skills and Experience

  • Degree or above in Business, Marketing or similar discipline.

  • 5+ years solid brand management experience of working in consumer goods marketing or category

  • Solid experience of working in consumer goods marketing and sales

  • Exposure to working direct with customers and sales teams

  • Outstanding verbal and written communication and presentation skills

  • Demonstrated competencies in critical thinking, teamwork, customer focus, and achieving results in alignment with business goals.

  • Agency management experience

Preferred Skills and Experience

  • People management skills, indirect experience of leading an individual

  • Leading annual brand and marketing plan development

  • Key customer knowledge

Working Relationships & Environment

  • Reports to Senior Brand Manager. Manages Marketing Executive where appropriate. Key relationships internally include the Commercial team, Finance, Supply Chain and International Marketing team

  • Located In market

  • May be required to travel to markets of responsibility (up to 15%)

An Offer to Grow On

Come join us!

Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.