Energizer Brand Manager in Sydney, Australia
This is Energizer Holdings, Inc.
At Energizer Holdings, we are passionate about bringing our brands and products to the world better than anyone else. It’s our passion and drive that makes us proud stewards of iconic brands including AC/Pro, Armor All, Energizer, Rayovac and STP, part of our broad portfolio of products that millions of consumers know, trust, and rely on every day.
When you come to work here, you’ll quickly see that we love what we do, we care about each other, and we continuously learn and improve to meet the needs of our customers and consumers around the world.
We have talented colleagues around the world with varied skillsets, backgrounds and experiences, and we embrace this diversity because it’s a big part of what helps us deliver results to grow the company. Whatever your specialty, you'll find that excelling at Energizer provides opportunities to grow in ways you never expected.
Come join our team!
Develops annual brand plans and manages execution of agreed plans to drive business growth consistent with the International marketing cycle plan and global direction. Champions and communicates marketing cycle plans to local sales teams.
Enables Energizer to win at retail by leading the team to provide insight based category and shopper strategies and solutions based on business trends and category expertise. Develop insightful and actionable analysis, reports and presentations and participate in the annual planning process for key customers and channels.
Provides input to strategy development and builds annual brand plans to meet business objectives in line with global direction
Develops and manages activation of consumer and shopper (including ecommerce where relevant) communication and new product launches
Manages the local market product portfolio and all product- related executional elements across categories, in conjunction with SBM.
Ensures that market share, pricing, sales and margin targets are agreed and met
Demonstrates category thought leadership.
Manages the A&P budget within agreed limits.
Manages and develops direct reports (where appropriate) to achieve the above outcomes.
Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage.
Inputs (in collaboration with the Category team) and shared persuasive fact-based arguments using market and category dynamics and shopper insights that enable Energizer and trade partners to benefit from profitable growth.
Executes a winning market program of marketing/brand activities and initiatives in line with global direction and International marketing cycle plan that drives consumer and shopper interest to meet agreed brand, sales share and gross margin targets across multiple categories.
Is involved in discussions on ATL communication budget and manages approved media planning under guidance of SBM and Global/International team.
Leads any consumer promotional spend in market plans, monitors ROI, effectiveness and recommends adaptations.
Manages the local launch and price positioning of new products in line with International marketing cycle plan.
Develops and oversees implementation of local promotional and visibility programs for the portfolio, in collaboration with the International Marketing team.
Works closely with local sales teams to maximize opportunities and ensure effective execution and implementation of strategies and plans within major channels and customers.
Manages local adaptation of any global communication assets to be utilized in the market(s) under guidance from International/Global team. Coordinates with and manages local creative/activation for translation with agencies as required.
Analyses and evaluates implementation of key plans and activities on business and brand equity to maximize effectiveness and provide future improvement.
Provides intelligence and feedback on local needs and competition to SBM and International Marketing to influence global strategic direction and cycle plan development.
Recommends annual A&P budget for the market and manages expenditure in line with agreed limits
Leads and manages the performance and personal development of Assistant or Intern where appropriate.
Required Skills and Experience
Degree or above in Business, Marketing or similar discipline.
5+ years solid experience of working in consumer goods marketing or category
Exposure to working direct with customers and sales teams
Some experience on media and advertising
Outstanding verbal and written communication and presentation skills
Demonstrated competencies in critical thinking, teamwork, customer focus, and achieving results in alignment with business goals.
Consumer Promotional Implementation Experience
Agency management experience
Preferred Skills and Experience
People management skills, indirect experience of leading an individual
Leading annual brand and marketing plan development
Key customer knowledge
Working Relationships & Environment
Reports to SBM for the cluster. Manages Assistant or Intern where appropriate. Key relationships internally include the local commercial team, category, Finance, Supply Chain and International Marketing team. Located in Sydney, Australia and may be required to travel to markets of responsibility (up to 30%).
An Offer to Grow On
Come join us!
Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.