Job Information
Energizer Holdings, Inc. Brand Activation Manager, Batteries and Lights in Vietnam
This is Energizer Holdings, Inc.
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
Position Summary
The Brand Activation Manager leads in the development of annual brand plans for relevant market/s and manages execution of agreed plans to drive business growth consistent with the International marketing cycle plan and global direction. Champions the execution of marketing cycle plans both centrally and locally led, to local sales teams to deliver in-store excellence and drive business growth.
The position is for management of Vietnam while supporting Malaysia and Singapore cluster on special projects.
Career experience in FMCG is an advantage.
Responsibilities
Universal Accountabilities
Annual execution of the Batteries and Lights Marketing Plan
Leads in product portfolio and price management
Leads the activations for Batteries and Lights business
Has solid understanding on key drivers for the business
Specific Accountabilities
Development of annual marketing plan focused on Vietnam Market to meet business objectives in line with global direction
Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage
Maintains a product portfolio and range relevant to the region, including promotional SKU’s
Provides recommendations on local market pricing in accordance with global pricing guidelines and indexes
Develops and oversees implementation of local promotional and visibility programs for the portfolio.
Adapts and leverages central visibility and promotional tools and assets to provide best in class retail presence and in-store communication.
Accountable for promotional budget management and reconciliation
Leads development and execution of area sponsorships and partnerships to drive conversion (where relevant).
Manages distribution priorities with the sales team and takes part in negotiations with Key Customers as an expert in Category to support Sales team
Works cross functionally with sales planning, marketing operations, shopper marketing, category management and global marketing to ensure flawless and on time execution of marketing initiatives
May also perform additional duties for Malaysia and Singapore Market within the Activations role
What we are looking for
Degree or above in Business, Marketing or similar discipline with minimum 5 years career experience within brand management / activation / execution function
Solid evidence of working in consumer goods marketing and sales; experience in FMCG business is an advantage
Exposure to working direct with customers and sales teams, as well as external agencies and research providers
Experience of analyzing and utilizing trade audit data, and using tools such as NielsenIQ, and/or point-of-sales data
Proficient in English language, able to collaborate and work well cross functionally, locally and regionally
Demonstrated competencies in critical thinking, collaboration, influence, team leadership, customer focus, and achieving results in alignment with business goals.
Come join us!
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.