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Energizer Brand Activation Manager, Global Marketing Activation - EU in Warsaw, Poland

This is Energizer Holdings, Inc.

At Energizer Holdings, we are passionate about bringing our brands and products to the world better than anyone else. It’s our passion and drive that makes us proud stewards of iconic brands including AC/Pro, Armor All, Energizer, Rayovac and STP, part of our broad portfolio of products that millions of consumers know, trust, and rely on every day.

When you come to work here, you’ll quickly see that we love what we do, we care about each other, and we continuously learn and improve to meet the needs of our customers and consumers around the world.

We have talented colleagues around the world with varied skillsets, backgrounds and experiences, and we embrace this diversity because it’s a big part of what helps us deliver results to grow the company. We support flexible working arrangements wherever possible. Whatever your specialty, you'll find that excelling at Energizer provides opportunities to grow in ways you never expected.

Come join our team!

Position Summary

Adapt International & Market Group MCPs to achieve sub-region net sales, gross margin, and share objectives, implement the marketing strategy supporting the stated commercial objectives for the assigned brands. To conceptualize, plan & lead local brand activations to help grow faster than category, achieve higher consumer engagement and improved brand equity of assigned brands, thereby leading to improved shares & business health.

Accountabilities

  • Ownership & direct responsibility for execution of annual marketing cycle plan and associated budgets

  • Responsible for analyzing and proposing tactical changes to range pricing and packaging

  • Supervising execution of consumer promotions while recommending local activity to increase engagement

  • Monitoring and periodic reporting of critical elements of competitive actions related to product, price, distribution, visibility and promotions.

  • Local planning and close collaboration with commercial teams to support visibility, distribution width and depth solutions, and establish portfolio ranging needs by channel and market

  • Provide Nielsen review updates to Hub and Commercial team for volume & value share, AUP, distribution wins and losses and source of volume wins and losses for EHI and competition

  • Adapt trade stories provided by Int’l Trade Development team to support commercial team in range listings, shelf space and visibility enhancement

Specific Accountabilities

  • Adapt sub-region Marketing Cycle Plan as part of Annual Business Plan process

  • Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks

  • Coordinate closely with commercial teams to plan merchandising/visibility needs in modern and traditional channels, must be planned at ABP time and reviewed quarterly

  • Manage relationships with BTL and digital agencies to ensure local planning and execution of activities

  • Critically analyze available retail audit data and category trends, review pricing, portfolio and distribution for business segments vs. competition in major markets

  • Work with finance to analyze business segments for range volume, net sales and gross margin and issue updates to Cluster leadership and commercial teams

  • Monitor and track competitor promotional activity

  • Ensure that A&P spending and phasing is as per ABP/QF planning

  • Liaise with Int’l CatDev team to source decks that can be adapted to support segments growth across channels

  • Liaise with and update Market group/Int’l Marketing teams for periodic information and reviews

Required Skills and Experience

  • Significant operational experience in brand, shopper marketing, category management, and digital marketing in a locally or globally recognized CPG/FMCG corporation – experience should include management of marketing mix across multiple countries in the EU region (Preference for candidates who have executed plans in Spain, Belgium, Greece, Central Europe)

  • Strong conceptual understanding of marketing and number/analytical skills

  • Demonstrated Project Management skills

  • Fluent English with cross-market/multi-cultural exposure

  • Solid understanding of key accounts and traditional trade retail environments across EU.

  • Strong Collaboration and communication skills

  • Agency and supplier management experience

  • Solid critical thinking skills to hit the ground running

  • Ability to effectively communicate to and lead internal and external teams

  • Demonstrated competencies in influencing, change management, and achieving results in alignment with business goals.

  • Degree or equivalent required with an emphasis on Business, Marketing or similar

Preferred Skills and Experience

  • Brand management experience

  • Trade Marketing experience

Working Relationships & Environment

  • Reports to Senior Manager – Global Marketing Activation (EU, Central & South America Distributor Markets)

  • Key relationships internally with Commercial (Business Managers and Director), Finance and Supply Chain, Intl Managers, Marketing Director - Distributor Markets, Brand Managers, and peer Brand Activation Managers

  • Externally with agencies and suppliers

  • Travel requirement - up to 15% to 20% annually

Come join us!

Energizer offers a competitive total rewards package which includes a range of health, wellness and retirement savings coverage, paid time off and holidays, and many opportunities to learn, develop and grow. At Energizer, you’ll have the opportunity to contribute and make an impact every single day.

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

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